The World Travel & Tourism Council (WTTC) has launched a new marketing campaign – #TogetherInTravel – aimed at galvanising the global travel and tourism community and showing how the sector is a vital part of our zest for life.
The campaign encourages people from around the world to share the hashtag #TogetherInTravel along with a video to demonstrate their passion for travel and spread a message of solidarity.
The marketing campaign comprises three key elements: a highly visual and emotive video; a hashtag, #TogetherInTravel, to stimulate the conversation across social platforms; and a microsite, TogetherInTravel.com, to host the video and user generated content and stories.
WTTC has developed the campaign in conjunction with one of its members, marketing and communications firm MMGY Hills Balfour.
