Ovolo Hotels has teamed with branding and identity agency THERE, to create a brand evolution that celebrate the idea that its hotels are “… destinations to experience brimming with character, each character, each hotel is a uniquely rich adventure, full of eye-catching art and vibrant atmosphere.”
The result is a new brand positioning, launched yesterday – Wonder. Full.
Wonder. Full. has come to life across a suite of key guest touchpoints, covering everything from hotel key cards to print advertisements, in-room ‘loot bags’, website to social media assets and beyond.
“Wonder. Full. not only demonstrates the alignment with of Ovolo’s hotel experience but also our commitment to continually innovate and create an enhanced customer experience,” said Stephen Howard, Group Director of Marketing, Ovolo Hotels. “Each unique, Ovolo hotels are famous for delivering consistently rich experiences to our guests. So, the idea of celebrating a place full of wonder was an obvious inspiration and insight to inform the brand evolution.”
Guest can experience Wonder. Full. at Ovolo from February 10, 2020.
