Featuring US actor, Rick Hoffman (aka Louis Litt in ‘Suits’), and launched in support of the All Blacks, as the team prepares to head to Japan next month, Air New Zealand’s new safety video ‘Air All Blacks’ clocked over 2.3 million reviews on release yesterday morning.
Aside from Hoffman, the new safety video plays on the ‘rugby crazy nation’ and features a diverse cast, including All Blacks Head Coach Steve Hansen, along with Captain Kieran Read, Sam Cane, Anton Lienert-Brown and Ryan Crotty.
The video takes viewers to the headquarters of “newly established airline”, Air All Blacks, where ideas for the airline’s first safety video are being debated.
Air New Zealand General Manager Global Brand and Content Marketing Jodi Williams says Air All Blacks marks the ten-year anniversary of the airline’s unique take on safety videos, and this anniversary edition is already proving to be a blockbuster.
“Feedback through our social media channels has been incredible, with viewers telling us they love seeing some of New Zealand’s 1987 rugby legends line up with today’s All Blacks.
“It’s fantastic to see interest in our latest video including from global publications such as Mashable, The Daily Telegraph, and Fast Company, putting our country, people and airline in the spotlight.”
Adding to the iconic Kiwi line-up, Air All Blacks is backed by the exclusive, original soundtrack Universe, a brand-new track from New Zealand band SIX60.
