Visit Anaheim, the official sales and marketing organisation for Anaheim, California, has launched a new tourism campaign – “The Greatest Luxury of All”, highlighting Anaheim as Southern California’s ultimate
gateway.
Renowned the world over as the home of the original Disneyland Park, and Disney California Adventure Park, Anaheim is now being promoted as not only ripe with its own suite of captivating experiences, but also as the optimal basecamp with ease of access to the entire footprint of Southern California.
“As a city built on imagination, Anaheim is dedicated to helping create those moments that are as precious as they are unforgettable,” said Mike Waterman, President and CEO, Visit Anaheim. “By launching this campaign, we tap into the visitors’ sense of wonder, encouraging them to see that the sky truly is the limit when it comes to the unparalleled experiences our destination has to offer.”
Visit Anaheim’s partners play a pivotal role in the campaign and include JW Marriott, Anaheim Resort; The Westin Anaheim Resort; The Viv Hotel, Anaheim, a Tribute Portfolio Hotel; The Disneyland Resort®; House of Blues, Anaheim; Top of the V; Rise Rooftop Lounge; The RANCH Restaurant; Honda Center.
IMAGE: Visit Anaheim
