With up-to-date information on COVID-19 health and safety in the 49 markets where it operates, TripAdvisor’s new suite of “Travel Safe” tools help consumers find, filter for, and validate information in order to feel more confident with their future travel choices.
“If we want to get the world travelling again, the safety needs of consumers must be appreciated and recognised as the biggest hurdle to closing the confidence gap created by this pandemic,” said Lindsay Nelson, chief experience and brand officer, Tripadvisor, Inc.
To learn more about the Travel Safe initiative, you can join today’s Tripadvisor COVID-19 Insights webinar, covering best practices and strategies for using safety measures to build traveller trust from industry experts.
“As travel restrictions ease, hospitality businesses must recognise the changing expectations from consumers around safety and cleanliness,” said TripAdvisor chief commercial officer, Kanika Soni. “That is why Travel Safe will be such a vital tool. It will provide consumers with the information and reassurance they need when they travel, while allowing businesses to build trust by highlighting the concrete steps they are taking to keep their customers safe.”
A recent TripAdvisor survey* found that, for consumers thinking about future travel, 92% said cleanliness is the most important factor in selecting accommodations; 84% said cleanliness or sanitisation certificates are important when booking a travel experience; and 79% said it’s important that businesses publicly display compliance to government safety standards.
“Travel Safe” information for travellers includes:
For travellers:
- Health & safety checklists: Leveraging expertise from public health organisations and industry associations across the globe, hotel and restaurant owners can share safety measures directly on their Tripadvisor listing. These include sanitation procedures, mask-wearing guidelines, social distancing policies, and more.
- Search filter: A new filter allows users to easily find which hotels and restaurants are taking these added safety precautions.
- Traveller reviews: New review submission form prompts allow users to validate safety measures and share their experiences with other travellers.
- Q&A with business owners: If users still have questions, they can directly message business owners about their safety measures (or anything else).
For owners:
- Businesses can now select safety measures they have in place at their property by accessing the checklist in their Tripadvisor management centre (for free).
- The checklist also enables properties to submit a text description of the steps they are taking to protect customers, including links back to safety information on their own websites.
*The consumer insights cited in this report were gathered and analysed from a Tripadvisor Consumer Sentiment Tracking Survey, based on data drawn from an online survey of consumers, in partnership with Qualtrics, conducted approximately every two weeks from 27 March 2020 through 18 May 2020, across six countries worldwide.
