Tripadvisor has worked closely with Pacific Asia Travel Association (PATA) to release a new travel report – The Impact of Health and Hygiene on post COVID-19 Destination Competitiveness in Asia Pacific.
“As travel starts to recover and restrictions around the world begin to ease, hospitality businesses and destinations will need to rethink how best to address traveller safety and cleanliness,” said Fabrizio Orlando, Global Industry Relations Associate Director, Tripadvisor. “At Tripadvisor, it is our hope that this report brings the industry together, working towards creating an environment where travellers feel safe, inspired and ready to travel again.”
The report recommends that destination managers and other tourism stakeholders across the Asia Pacific region begin creating close partnerships with public health officials, tourism supply chain businesses, and local communities to commence a coordinated renewal of traveller confidence in the health and safety of their destination. Destinations that meet these expectations through investing in hygiene and safety measures and clearly communicate these changes to travellers and residents alike, will be well-positioned to win in the post COVID-19 travel era.
The methods of analysis used in the report include social listening, sentiment analysis, and surveying. Furthermore, Part III of the report, which provides a destination competitiveness analysis, is a re-weighting of the “Health & Hygiene” pillar of the World Economic Forum’s 2019 Travel and Tourism Competitiveness Index (TTCI). The TTCI is a world-leading T&T index comprising four subindexes, 14 pillars and 90 individual indicators that benchmarks T&T competitiveness of 140 economies to measure the factors and policies that enable the sustainable development of the sector.
