What is a ‘travel fragrance’? Well, according to Trafalgar CEO, Gavin Tollman, it’s part of the ‘immersive’ travel experience, and the reason behind Trafalgar’s creation, together with French perfumery, Fragonard, of the new scent, ‘La Belle Vie’.
“When one travels, all five of our senses are used, but for me, the sense that stands out the most is smell,” says Tollman. “It instantly transports us back to moments in time, connects us to places and reignites special memories. Trafalgar wanted to celebrate this core connection.
“When we met with Fragonard to talk about how we would further enrich our guests’ experiences, it quickly became obvious that by co- crafting La Belle Vie we would be able to offer a tangible way to unlock rich travel memories long after their travels were over.”
Trafalgar launches La Belle Vie today, aptly choosing Valentine’s Day to ‘celebrate the love affair between travel memories and scent …’
Named after the company’s brand philosophy, ‘La Belle Vie’ reconnects guests to ‘The Good Life’, long after their travels are finished.
La Belle Vie is “A harmonious blend of delicate white petals and a hint of white grapefruit zest, the fragrance for both men and women” and is available exclusively for Trafalgar guests travelling through France, on itineraries visiting Paris, Eze and Grasse.
For guests travelling on Trafalgar’s Paris Explorer trip, the brand offers an included insider experience at Fragonard’s Parisian Headquarters. An official Fragonard ‘nose’ will unlock the history and secrets of perfume, with guests being able to get hands-on during the experience, mixing-and-matching three components of the fragrance, to create their own version. By purchasing this exclusive fragrance, guests can continue to connect to The Good Life, long after their journey has ended.
