Tourism Whitsundays has appointed Suzy Bohan to spearhead the domestic market for trade in a newly created position as Trade Manager.
Welcoming Suzy to the team, Tourism Whitsundays Chief Executive Officer Tash Wheeler said “Suzy comes to the organisation with a wealth of tourism industry experience, travel trade knowledge and is a familiar face on the trade scene having worked for US carrier Delta Air Lines.”
Looking to drive the recovery of the $750 million tourism industry, the Tourism Whitsundays marketing strategy has a heavy focus on the domestic market.
With the international borders closed for the foreseeable future, it is crucial to have a team member dedicated to travel trade.
“Our strategy is simple, we are a small organisation with limited resources against some of the big players, however our destination is globally recognised and desired. We have a plan to ensure we keep The Whitsundays front of mind not just with consumers, but with the important network of domestic travel trade,” Mrs Wheeler said.
“Having previously represented the region in her position as Director of Sales at Daydream Island Resort, Suzy is going to be perfect in this targeted role. She knows our beautiful region, our operators and most importantly, Suzy knows how dependent The Whitsundays is on leisure tourism which represents 1 in 3 jobs.”
“While we recognise that this is a new world we are working in, we also appreciate the importance of the domestic trade network and know that they are key to contributing to The Whitsundays recovery. This role will be responsible for engaging with key trade including Flight Centre, Helloworld and the various mobile travel networks,” Mrs Wheeler said.
Suzy will be responsible for managing all trade communication and activity in an effort to increase The Whitsundays awareness and sales for our tourism industry.
As well as increase product knowledge of agents through training, identify new opportunities for The Whitsundays with key trade partners, and product contracting. It is also anticipated this role will help to enhance member engagement opportunities within the travel trade.
Suzy Bohan added “The Whitsundays has always held a special place in my heart. I loved my time working with Daydream Island Resort and the incredible network of operators in the region.”
