Personal TravelManager Erryn Morris says the current events have highlighted issues in our industry and bought us to the fore in the public arena. Travel advisors deserve recompense from suppliers, in particular airlines, for operating as a distribution channel.
“It should be recognised we make a contribution to consumer decisions. I believe a return to licencing, compliance and certification is needed to gain consumer confidence,” Erryn added.
Travel Monitor caught up with Erryn for this week’s Talking Travel. This is what she had to say.
What does your job involve?
Providing a consulting service to my travel clientele. Delivering an all-inclusive resource from itinerary planning and booking, to cover every facet of the trip experience. Recommending products from experience and extensive knowledge.
How have you tackled the difficulties caused by COVID-19?
Taking one step at a time to process changes as required. Prioritising my clients needs to obtain the best possible outcomes. Income has to be secondary to fixing issues and understanding that we are all experiencing hardship – clients, suppliers and agents. I’ve been able to offer clients fabulous alternatives for holidaying in Australia, while we delay their overseas travel plans for the future.
What do you enjoy most about your profession?
The connection with my clients. Being home-based offers me such flexibility in how I meet and communicate with them. I’ve been blessed with amazing travel experiences that I can relive and share while keeping fully employed. Actually living the dream, that even in hard times, is so satisfying.
What are the biggest challenges for you in your profession (outside of COVID-19)?
Keeping relevant to the “click” generation, with the connection to a screen rather than a person.
What do you think are the biggest challenges the industry faces?
In these times everyone is an expert and we battle with the constant stream of misinformation. There is no longer any standard for qualification. We now operate in a global marketplace and hence more than ever, need to promote our personal attention to the client.
What do you think will be the biggest game-changer in the travel industry in the next 12 months’?
How many agents and suppliers will come out in the next 12 months still operating. We are seeing a phenomenal drain of experience from the industry. With the great number of brands being merged we should see a leaner supplier offering. Will we be able to regroup before the online agencies assert dominance.
What destination/travel trend do you think is the next big thing?
Cultural and nature-based tourism. Travellers will bring the “bucket list” destinations forward and look for experiences away from the madding crowd.
What are your thoughts on responsible travel and how do you try to implement this in your workplace?
I see the past 18 months’ pause of mass tourism as a breather for our planet. We need companies that take a well-considered approach to the effects on local people and nature. They are the ones I support. I agree with destinations limiting the number of visitors, the “no-touch” principle with wildlife and leaving only footprints. Being home-based also enables me to minimise my environmental impact.
Who inspires you most and why?
Jane Goodall, Dereck and Beverly Joubet and others that have brought the plight of threatened wildlife to the world’s attention. Their commitment and dedication know no bounds and I am extremely grateful for them. The country of Bhutan is admiral in that it puts its culture and citizens above the income from mass tourism.
What is your must-pack travel item(s)?
A large scarf and thongs (for the feet). Takes up little space and both handy in multiple situations.
Who would you invite on your next holiday if you could choose anyone and where would you go?
My daughter is my favourite travel companion. She has a similar love for nature, adventure and discovery. Namibia and Costa Rica are currently at the top of the destination list.
Contact Email: errynm@travelmanagers.com.au
