Livio Goetz has been appointed as the new ANZ director for Switzerland Tourism, effective 1 July 2019.
Previously Head of the Switzerland Convention and Incentive Bureau in London, Livio will continue to drive new and repeat visitors to Switzerland from Australia and New Zealand in his new role.
Focusing on key segments, market interests, as well as top performing products and tour operators, he will work closely with both new and existing trade and media partners to strengthen Switzerland Tourism’s brand, position and products in this market.
“Switzerland may be a small country, but it is chock full of incredible experiences and unforgettable moments, which we would like more Australians and New Zealanders to learn about, explore and enjoy,” said Livio.
“I look forward to building on the legacy of my predecessors Mark Wettstein and Evelyn Lafone, and developing new partnerships that will further add to our current product offering and position us more attractively in this market.”
