Singapore Tourism Board (STB) and Singapore Airlines (SIA) have launched a joint marketing video campaign to show Aussie travellers ‘the exciting and unexpected side to visiting Singapore’.
Unexpected Journeys is a fun three-part video series that features Singapore comedian Rishi Budhrani as he visits the Wilson family from the NSW town of Bland, and families from the towns of Dull in Scotland (UK) and Boring in Oregon (USA) – yes, the towns of Bland, Dull and Boring, all three of which have made recent public efforts to showcase their towns as being the antithesis of their uninspiring names!
Budhrani spends time in these towns, and then invites one family from each to discover the exciting and unexpected in Singapore.
“It comes as no surprise that we’re trying to welcome more flavour to Bland, and with Singapore being such an intoxicating mix of culture and rich flavours, we’re excited to see what cooking skills the Wilsons bring home to us. No doubt we’ll be popping over for dinner soon!” said General Manager of Bland Shire Council, Ray Smith.
For the campaign, the Wilson family swapped their country life fin Bland for a Singapore city break, flying with Singapore Airlines, who sent mum and dad to Business Class, while the four children enjoyed movies, video games, some delicious kids meals and the company of the world famous Singapore Airlines cabin crew in Premium Economy.
In Singapore, the family was presented with a range of options to enjoy including Sentosa island, tasting traditional cuisine at The Coconut Club, cooling down with ice cream sandwiches from the local ice cream ‘uncle’, and experiencing a cooking class with locals on the island of Pulau Ubin. Singapore Changi Airport delivered even more surprises ahead of their trip home with the Butterfly Garden (T3) mesmerising the family, while The Slide @T3 proved the perfect entertainment before boarding their flight home.
“The Unexpected Journeys campaign continues our partnership with Singapore Airlines to tell the Singapore story in a refreshing and light-hearted manner. We’re thrilled to work with local comedian Rishi Budhrani, to showcase authentic local experiences, and invite viewers to a sneak preview into the unexpected aspects of Singapore,” said Singapore Tourism Board’s Area Director Oceania, Stephanie Yong.
Singapore Airlines Regional Vice President, South West Pacific, Mr Philip Goh said the campaign was a creative way to showcase the small touches that make Singapore Airlines a great way to fly.
