New data released by the Japan Tourism Agency reveals that Shizuoka Prefecture, located just an hour from Tokyo via bullet train, has witnessed a surge in popularity among Australian travellers this year, surpassing pre-pandemic levels and welcoming a record number of Aussies in 2024.
Shizuoka continues to outperform other Prefectures in Japan’s post-pandemic landscape.
Bridge of Dreams, Shizuoka Prefecture/Japan Tourism Agency
Overnight stays in February 2024 increased by 347.1% compared to the same period in 2019. Japan Tourism Agency says the results highlight a resurgence in tourism activity in the region and follow a successful year in 2023, in which Shizuoka welcomed 26,760 overnight guests from Australia.
“The surge in Australian visitors is a testament to Shizuoka’s diverse attractions, including our breathtaking views of Mt. Fuji, diverse landscape, and rich culture,” says Director of Tourism Shizuoka Japan, Tomoko Koyama. “We are thrilled to see such a positive response from Australian travellers and are committed to providing them with unforgettable and authentic experiences during their stay.”
Mt. Omuro from Jogasaki Coast/ Shizuoka Prefecture/ Japan Tourism Agency
The Prefecture’s tourism industry has undergone significant development, with the new Atami Izusan KARAKU hotel opening in December 2023 and the launch of Japan’s first helicopter tour to the Southern Alps in January 2024. While in Shizuoka, Australian travellers can expect to relax in the soothing hot springs, explore lush tea plantations and sample unique seafood delights. Adventure seekers can enjoy outdoor activities such as hiking, cycling, and water sports, while those interested in history and culture can visit temples, historic sites, and vibrant festivals.
Top Image: Fumotoppara Camping site, Fujinomiya/Shizuokoa Prefecture/Japan Tourism Agency
