Scenic Group has announced the launch of a new APAC office and dedicated team in Singapore, marking a strategic step in its global expansion.
Operating as Scenic Tours APAC Pte. Ltd., the new office will capitalise on the growing demand for luxury river cruises, ocean yachts, and land journeys among high-net-worth travellers across the Asia Pacific region.
Meeting Global Growth Demand
Glen Moroney, Chairman & Founder of Scenic Group, highlighted the importance of the new office.
“We are excited to open our new Scenic Group APAC office in Singapore as part of our ongoing global expansion. With the growth of our Scenic and Emerald Cruises luxury river ships and ultra-luxury yachts, this new base will allow us to meet increasing demand from affluent consumers in fast-growing markets across the region.”
The Singapore office will support Scenic Group’s ambition to expand beyond its established presence in Australia, New Zealand, the US, UK, and Canada. With a growing focus on the APAC, EMEA, and LATAM markets, the company aims to strengthen its foothold in the luxury cruise and travel segment.
Strengthening Partnerships Across APAC
Anthony Laver, General Manager of Sales & Marketing APAC, emphasised the company’s commitment to travel partners and the growth of the Scenic and Emerald Cruises brands:
“We are committed to working closely with our network of valued Travel Partners and strengthening both Scenic and Emerald Cruises in the Asia Pacific region. We are excited to announce the appointment of Constance Seck as Regional Director, Sales & Marketing APAC. Based in Singapore, Constance will lead our strategy across key markets, including China, Japan, Taiwan, India, Hong Kong, and Southeast Asia.”
Experienced Leadership to Drive Regional Success
Constance Seck brings over 20 years of industry experience from Norwegian Cruise Line Holdings (NCL) and leadership roles in luxury hotels and travel agencies. She will lead a talented team that includes:
- Ally Grueter – Business Development Manager APAC, with seven years of experience building strong industry relationships.
- Yee Sher Lim – Marketing & Services Manager APAC, with expertise from previous roles at NCL and Citystate Travel.
- Quoc Huy To – Accounting Manager APAC, bringing eight years of financial experience in the Asian cruise industry. Quoc will relocate from Vietnam to Singapore in October to oversee financial operations.
A New Base at Marina Bay Financial Centre
The new Scenic Group APAC office is located at Level 39, Marina Bay Financial Centre, Tower 2, 10 Marina Boulevard, Singapore 018983.
The team will soon reach out to travel partners and key stakeholders to collaborate on opportunities for 2025 and beyond. The focus will be on promoting Scenic’s luxury portfolio of ocean and river cruises, land journeys, and travel extensions throughout the APAC region.
For more information, contact:
- Constance Seck – Regional Director, Sales & Marketing APAC: constance.seck@scenictours.com | +65 6818 5720
- Yee Sher Lim – Marketing & Services Manager APAC: yeesher.lim@scenictours.com | +65 6818 5722
- Ally Grueter – Business Development Manager APAC: ally.grueter@scenic.eu
- Quoc Huy To – Accounting Manager APAC: quochuy.to@scenic.com.vn | +65 6818 5750
This new office marks a significant milestone in Scenic Group’s global growth strategy, aligning the brand to meet the rising demand for luxury travel across the APAC region.
