Travel Oregon hosted a pre-Halloween spooky-themed event for key trade, media and airline partners last Thursday night in Sydney, with the Best costume of the night won by Ellen Goodwin from Flight Centre Hunters Hill, who scored herself 5 nights in Oregon and return flights with UA. (She dressed as a bunny and made her own costume from scratch the day before the event). Honourable costume mention went to Tommy Lindblad from United Airlines (dressed as “United … always on time”!)
The tourism organisation has asked invitees to wear their Oregon-inspired “Slightly Exaggerated” costume, bring their happier state of well-being and dream about their next magical visit to Oregon for themselves or their customers.
In 2018, Travel Oregon decided to do something no tourism brand has ever done: they animated their state. In early 2019 Travel Oregon took the campaign to the next level with more stunning animation and only slight exaggerations of the wonders of Oregon, like grey whales migrating through the sky, sea-stack creatures controlling the sunrise and tree spirits soaking in volcanic hot springs.
Just last week Oregon launched the next chapter of this evolving campaign – the heart-warming tale of two big-footed buds, Yeti and Squatch, who find happiness in the winter wonderland of Oregon.
“The goal of this campaign was to welcome and invite everyone to experience a happier state of being while traveling in Oregon,” said Travel Oregon CEO Todd Davidson. “As people are overwhelmed with the distractions of modern life, experiencing the wonders of Oregon can be the answer for that. Whether that respite is on a beach, in a high desert or under a forest canopy, there are abundant opportunities to unplug and reconnect with yourself and nature here in Oregon. We wanted to visualize the emotional experience of visiting Oregon. By using animation, we are able to capture experiences that go beyond traditional travel films.
