Preferred Hotels & Resorts has promoted Jonathan Newbury to Executive Vice President of Asia Pacific.
Newbury brings 30 years of international independent hotel experience to his new position, which carries the responsibility to drive the strategic direction and evolution of the Preferred brand in Asia Pacific, ensuring the success and retention of more than 150 member properties across the region and overseeing the company’s associates who are based in offices across 10 cities. As part of this transition, Newbury recently relocated from Chicago to Singapore with his family.
“Throughout his 12-year tenure, Jonathan has been a key driver behind our global development efforts, strengthening how we position the Preferred brand and innovating our approach to appeal to new types of hotel partners,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “We are thrilled for Jonathan to continue his evolution within the company as he takes leadership of our efforts in Asia and believe that his international expertise and perspective, innovative business practices, and thoughtful approach to fostering new alliances will be instrumental to our success in capitalising on the opportunities for growth we foresee in the region.”
Prior to joining Preferred in 2008, Newbury spent three years as Vice President of Global Development for Small Luxury Hotels of the World, where he leveraged his international background to support growth of the brand with a focus on Asia. He has also served as Operations Director for VIP SKI, which operates luxury chalets, hotels, and resorts across the French and Austrian Alps, and held on-property sales and marketing positions with both The Langham Hotels and Resorts and Thistle Hotel brands.
