Royal Caribbean Cruises Ltd. has changed its name to Royal Caribbean Group, with an updated logo and a new identity designed by Chermayeff & Geismar & Haviv.
“The name is simpler, fresher and more modern. It’s also more descriptive—Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago,” said Royal Caribbean Group chairman and CEO Richard Fain.
The company’s flagship cruise line brands – Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises – are under the umbrella of Royal Caribbean Group.
