Japan Airlines (JAL) is transforming its retail side with the announcement that it is deepening its strategic distribution partnership with Amadeus.
The implementation of Amadeus Altéa NDC will help JAL enhance the retailing and servicing of its offers across channels, ensuring consistent brand delivery at scale.
JAL will be integrating its NDC contents into the Amadeus Travel Platform for distribution using Amadeus NDC Connect, which is a solution specifically designed for Altéa airlines to make their NDC content seamlessly available for travel sellers worldwide.
For Amadeus travel sellers this means that JAL’s NDC content will soon be available through the Amadeus Travel Platform through an NDC connectivity, ensuring operational continuity and access to a wide range of JAL’s content.
“New technology such as NDC will enrich our customers’ experience and support the long-term digital transformation strategy of JAL. We are aiming to differentiate our travel offers based on value rather than just price,” says Yoriyuki Kashiwagi, Executive Officer, Managing Division Passenger Sales, Japan Airlines Co. Ltd.
