Helloworld Travel, Viva Holidays, and Tourism Western Australia have joined forces to launch the “Western Australia Dream Sale” campaign, featuring a vast array of exclusive travel deals and experiences across the state.
Designed to entice travellers with unique and high-quality Western Australian experiences, the campaign runs through 5 December 2024.
The Western Australia Dream Sale campaign aligns with the popular Helloworld TV Show, which will air a segment filmed in Western Australia, showcasing the destination’s appeal. This multimedia approach aims to provide travellers with an in-depth look at WA’s diverse offerings, from coastal escapes to rugged outback adventures.
In-Store Takeovers Across Helloworld Locations
As part of the campaign’s rollout, more than 200 Helloworld Travel-branded stores will host immersive “store takeovers,” featuring promotional displays including window decals, digital screens, posters, POS cards, and eye-catching stackable cubes. These in-store elements are designed to draw attention to WA travel opportunities and encourage bookings for exclusive experiences available only through the campaign.
Cinzia Burnes, Chief Operating Officer and Executive Director of Helloworld Travel, highlighted the success of Helloworld’s ongoing partnership with Tourism WA, noting the shared goal of showcasing WA as a must-visit destination.
“We have a long and successful partnership with Tourism Western Australia, running co-op campaigns to drive travel to WA. We know it is a destination loved by our agents and their clients, and we are delighted to provide this incredibly extensive range of products, with plenty of exclusives for them,” Burnes stated.
Tourism WA’s Acting Managing Director, Steph Underwood, also commented on the campaign’s potential to elevate Western Australia’s profile among travellers.
“Western Australia truly offers an unparalleled travel experience, and this dynamic partnership with Helloworld Travel and Viva Holidays brings visitors more opportunities to discover WA’s unique beauty and luxury,” Underwood said. “By leveraging exclusive deals and a broad-reaching media presence, we’re making WA’s exceptional destinations more accessible and inspiring to a new wave of visitors seeking authentic, high-quality travel.”
Exclusive Deals to Showcase WA’s Appeal
With the Western Australia Dream Sale campaign, travellers can expect a wide selection of specially curated experiences that highlight WA’s unique landscapes, cultural attractions, and luxury offerings. The campaign aims to position WA as a premier destination for travellers seeking both adventure and luxury, with exclusive deals crafted to cater to a broad audience.
As the campaign unfolds, Western Australia’s scenic wonders are set to capture the interest of a growing number of travellers, reinforcing WA’s reputation as one of Australia’s most captivating travel destinations.
