GTI Tourism has been appointed by the Chilean Ministry of Economy, Development and Tourism, through the National Tourism Service of Chile (SERNATUR), to drive its trade and PR activities in Australia, effective immediately.
GTI will develop a targeted trade marketing and press communications strategy to generate year-round interest and demand for holidays to Chile among Australians.
The Vice Minister of the Chilean Ministry of Economy, Development and Tourism, Mónica Zalaquett, pointed out that “we are seeing steady year-on-year growth in the number of Australians visiting Chile, with 52,500 visiting in 2018. Australians have a passion for adventure travel, and we are determined encourage more to visit by showing them the incredible adventures they can have in Chile and the increasing ease of getting here”.
“The strategy will also aim to increase the length of stay and spend of Australian visitors, reduce seasonality of visits and encourage travel to multiple Chilean destinations in one trip. Australia is a key priority for Chile because of the increasing accessibility through direct flights and air capacity as well as the ever-growing interest in adventurous and nature-based travel”, added Senatur’s Director, Andrea Wolleter.
