The travel PR and marketing agency prepares for continued success with fresh talent and an expanded client portfolio.
Leading tourism marketing and PR agency GTI is ending 2024 on a high note and gearing up for an impactful 2025. With new business wins and key hires, the agency is set to strengthen its portfolio and expertise.
GTI has welcomed LATAM Airlines back to its roster following a competitive pitch process. LATAM, the largest airline network in South America, previously partnered with GTI until 2021. With the return of direct flights between Sydney and Santiago and an increased frequency of flights from Melbourne, GTI will support LATAM with PR and consumer marketing services to encourage Australians to explore the vibrant landscapes of South America.
The agency is also celebrating the renewed contracts with Santa Monica Travel and Tourism and the Nashville Convention & Visitors Corp (NCVC). Both clients, which joined GTI’s portfolio in 2023, have extended their partnerships to include comprehensive sales, marketing, and PR services across Australia and New Zealand. These renewals underscore GTI’s proven ability to promote these popular U.S. destinations and connect Aussies and Kiwis with their unique experiences.
Strengthening the PR Team
In preparation for a strong 2025, GTI has expanded its team with new talent. Thalia Aconley-Jones joins as Group Account Director, bringing significant tourism PR experience from her previous role at History Will Be Kind. Analisse Mammone steps into the role of Senior Account Manager, leveraging her luxury branding expertise from LVMH Luxury Group.
GTI Founder and Managing Director, Sarah Anderson, expressed her enthusiasm for the agency’s growth and new partnerships.
“2024 has been an incredibly successful year for much of the tourism industry. We are seeing air capacity return to pre-pandemic levels, and Australians have more choice than ever before when it comes to holiday destinations. Our clients are turning to us to ensure they build awareness and preference in the Australian and New Zealand markets and deliver campaigns that drive bookings.
“It’s been an exciting year with airlines launching new flight routes for a number of our destinations, including Vanuatu, Texas, South America, and Palau. Off the back of these, we’ve launched consumer campaigns across outdoor, radio, broadcast, digital, print, and earned channels. We’re proud to have delivered results that drive real economic and social benefits to our clients’ destinations and businesses.
“With these key hires joining our PR team, we have bolstered our luxury and activation expertise, so expect to see some great work in 2025.”
Focus on Sustainability and New Digital Presence
Building on its B Corp certification, GTI has launched a new website that highlights client success stories and agency capabilities. The site also offers tips on sustainable purchasing and insights into the B Corp certification process.
