Tying-in with the Gold Coast’s fun, laid back atmosphere and friendly locals, ‘Preparing For Your Return’ is a 60-second video featuring a series of creative clips from renowned operators as they excitedly prepare to welcome back visitors to the iconic Queensland playground.
Destination Gold Coast CEO, Annaliese Battista, said the light-hearted video reflects the quintessential Gold Coast spirit of making the best of the tough times they’ve faced over the past few months.
“With so much discussion around the Gold Coast this week, we wanted to showcase all the incredible things that make us such a favourite family-friendly destination – our beautiful scenery, playful experiences, delicious food and beverages, but also the incredible friendly faces.
“It’s encouraging to see the positive spirit and tenacity of our operators during this challenging time. The creativity and resilience we have seen from locals has been inspiring and will continue to ensure we provide a world-class experience to our visitors as travel restrictions ease.”
Last year, the Gold Coast drew a record 14.2 million visitors, but the COVID-19 travel ban has halted the city’s biggest economic driver in tourism, worth $6 billion per year. It is estimated that keeping the Queensland border closed until September would cost the Gold Coast an extra $500 million over two months at a minimum.
