What’s a Bulanaire? Well, according to Tourism Fiji’s new campaign which will launch this Wednesday, 20 March 2019 – to mark the International Day of Happiness – it’s a celebratory list of those who have ‘made it’ – rich in happiness and embodying the Bula Spirit.
Everyone who knows anything about Fiji also knows that the December 2017 Gallop International’s Happiness Hope and Economic Optimism Survey identified people in Fiji as the happiest in the world.
The Bulanaires List, which will be officially announced on 20 March 2019, is a creative twist on the popular billionaires lists that are globally distributed around the same time as the International Day of Happiness. The people on this list are being recognised as ‘Bulanaires’ with the vision that they will share their happiness with the world.
Tourism Fiji has recruited the help of some leading authorities in happiness to develop guiding principles of happiness. Independent experts and organisations that assisted include:
- Thrive Global – Arianna Huffington’s organisation aiming to end stress and burnout through science-based solutions
- Arianna Huffington – Spokesperson
- Action For Happiness – UK not-for-profit organisation that hosts International Day of Happiness
- Professor Lea Waters PhD – AU academic, researcher, psychologist, author and speaker who specialises in positive education
The 2019 Bulanaires List includes representatives from Australia, New Zealand, USA, Asia, Europe and Fiji.
The new Bulanaire campaign will invite the world to get onboard with the happiness messaging – sharing, liking and commenting on Tourism Fiji’s social platforms, on the dedicated website (rolling out on Wednesday) and creating pictures and videos relating to the Bula Spirit and Bulanaires and tagging your own posts with #Bulanaires.
