The Flight Centre Travel Group’s (FCTG) new corporate travel think-tank event, Cultivate, kicked off yesterday in Brisbane with more than 40 of FCTG’s best and brightest employees from the company’s corporate division, plus leaders from Sabre, Serko and Salesforce, gathering at Southbank’s Swiss-Belhotel.
“This event follows hot off the heels of Illuminate, the launch of our exclusive online booking product Savi, our AI-powered chatbot mobile travel assistant Sam, as well as our participation in the industry groups leading the way for the new distribution capability (NDC) discussions in Asia Pacific and Europe,” said FCTG’s corporate travel leader James Kavanagh.
“For the event we were keen to involve people from different roles, business areas, professional experience and seniority so we could leverage fresh ideas from people who can bring different styles of business ingenuity to the initiative and even challenge the status quo if necessary.
“The goal is to continue to foster a culture of innovation and further solidify FCTG and our key corporate technology partners, as leaders in the business travel space. In doing so, we expect to further enhance our customers’ experience.”
Cultivate participants are being asked to brainstorm what the future could look like for customers and suppliers when the latest tech, content and product developments are incorporated into the big picture. Delegates will form small cross-functional teams and be given the tools they need to evaluate, design and activate cutting-edge solutions.
Each team will have the opportunity to present their ideas to a judging panel at the end of day two. Senior managers from across the FCTG global network including James Kavanagh Executive General Manager of FCTG’s corporate division and Chris Locke, Chief Information Officer for FCTG in Australia and NZ, will sit on the panel.