Agents can now get up to speed with Destination (Washington) DC, with the launch of Destination DC’s (DDC) global agent training program – Washington, DC Special Agent Academy.
“As travel agents around the world prepare for the return of flights and travel once the COVID-19 pandemic subsides, now is the perfect time to learn more about why travellers should add Washington, DC to their itinerary when returning to the U.S.,” said Elliott L. Ferguson, II, president & CEO of DDC.
“Travel agents play a huge role in inspiring potential visitors to Washington, DC, which is why additional education will benefit the destination.”
The online program has been designed to train and engage with travel agents around the world who are interested in becoming Washington, DC experts. As a DC special agent, travel professionals will be better prepared to sell the nation’s capital and its unique offerings to their customers when international travel resumes.
Agents will also be able to better match travellers’ special interests and travel styles with a personalised DC experience.
The program’s initial rollout consists of three courses, or “operations,” with several missions covering a variety of topics. The first operation covers the city’s captivating monuments, memorials, museums and historic neighbourhoods. Later operations dive deeper – covering sports, dining, educational tours and the unique offerings available in the greater Capital Region.
According to the latest USA market research released by the US National Travel and Tourism Office, 42% of Australian and New Zealand consumers use travel agents to book their USA holiday.
Certified agents will receive a digital certificate and badge, be entered in monthly giveaways for DC memorabilia and can enter to win a slot on an upcoming familiarisation tour.
IMAGE: National Arboretum – Washington DC – courtesy of washington.org
