A new economic analysis reveals the significant impact of cruise tourism in New Zealand, showing a total economic output of NZ$1.37 billion in the 2023-24 financial year.
Commissioned by Cruise Lines International Association (CLIA) and the New Zealand Cruise Association (NZCA), the assessment captures direct and indirect spending, as well as employment figures, across the country.
Economic Benefits Across the Nation
During the past year, cruise tourism directly contributed NZ$637.8 million through passenger, crew, and cruise line spending, with an additional NZ$729.2 million generated in indirect and induced economic activity. This activity supported nearly 9,730 New Zealand jobs, with wages totalling NZ$425.9 million. CLIA Australasia Managing Director Joel Katz described the report as the first complete picture of New Zealand’s cruise economy, highlighting its impact on both urban and regional ports.
According to NZCA CEO Jacqui Lloyd, cruise passengers spent NZ$439.5 million across New Zealand’s regions, with each visitor spending an average of NZ$283 per day on shore.
“Cruise tourism supports a wide range of Kiwi businesses, from tour operators to local farmers and winemakers,” Lloyd said.
The largest beneficiary was the retail sector, which received 28.1 per cent of passenger spending.
Challenges Facing New Zealand’s Cruise Sector
Despite the positive economic impact, the industry faces rising operational costs and regulatory hurdles, resulting in a 20% projected decline in cruise ship visits.
“New Zealand has become one of the world’s most expensive cruise destinations, costing local businesses millions as ships look elsewhere,” Lloyd warned.
Key Findings by Region
The report’s regional breakdown shows the North Island as the primary beneficiary, with an economic output of NZ$981.9 million and 6,886 jobs. The South Island contributed NZ$385 million and supported 2,843 jobs. Top regions included:
- Auckland: NZ$604.7 million, 4,184 jobs
- Otago (Dunedin): NZ$156.0 million, 1,155 jobs
- Canterbury: NZ$135.2 million, 990 jobs
- Bay of Plenty: NZ$111.8 million, 784 jobs
- Wellington: NZ$100.1 million, 758 jobs
This assessment underscores the significant role cruise tourism plays in New Zealand’s economy, benefiting communities across the nation.
