His smooth voice once encouraged travellers to Australia in the Tourism Australia campaign, and now Chris Hemsworth, along with his wife, Elsa Pataky, are using their celebrity status to lure travellers to a new destination.

Experience Abu Dhabi has enlisted Hollywood stars Chris Hemsworth and Elsa Pataky to spotlight the UAE capital’s blend of rich culture, adventure, and serene getaways. The couple has embarked on a two-year partnership with the tourism board, marked by the launch of an engaging campaign film that blends humour and action.

In the film, Hemsworth and Pataky are seen dreaming about an escape from their hectic schedules, imagining an idyllic holiday filled with the unique experiences Abu Dhabi offers.

A Destination for Every Traveller

Speaking about the partnership, Elsa Pataky highlighted the city’s appeal for family holidays.

“When it comes to family holidays, Abu Dhabi has it all. Whether it is for us as a couple or a family, every day here is a new adventure,” she said. Pataky praised Abu Dhabi’s ability to captivate both adults and children, noting that her kids have embraced the destination as a “playground” for activities such as thrilling theme parks, desert dune bashing, horse riding, and surfing.

Chris Hemsworth echoed similar sentiments, emphasising the family memories created during their stay.

“Abu Dhabi’s got everything we love all in one place. The adventures have left us with amazing memories that will last a lifetime—you can tell how special it was since the kids didn’t want to leave,” Hemsworth said. He commended the city for its cultural richness and welcoming atmosphere, adding that despite their global travels, Abu Dhabi had won their hearts.

Capturing the Spirit of Adventure and Relaxation

The campaign’s tagline, “Could Use A Vacation Right Now,” resonates with many who seek a break from daily pressures. The film showcases how Abu Dhabi caters to every traveller’s ideal holiday, offering a mix of invigorating experiences and peaceful relaxation. Activities range from kayaking around the architectural marvel of the Louvre Abu Dhabi and surfing at Surf Abu Dhabi to enjoying sunset strolls on pristine beaches.

Nouf Mohamed Al-Boushelaibi, Executive Director of Strategic Marketing and Communications at DCT Abu Dhabi, expressed pride in the partnership. “We’re incredibly passionate about sharing Abu Dhabi with the world and are proud to have Elsa and Chris partnering with us. Their dynamic energy and love for discovery highlight everything Abu Dhabi has to offer—from inspiring cultural experiences to adventures, creating meaningful and lasting memories.”

Endless Adventures and Emirati Hospitality

The Hemsworth-Pataky campaign brings to life the seamless balance Abu Dhabi strikes between excitement and tranquillity. The couple’s experiences showcased activities that resonate with families, all wrapped in the warmth of Emirati hospitality. From adrenaline-pumping rollercoaster rides to enjoying traditional Emirati dishes, Hemsworth and Pataky painted a picture of a perfect getaway that appeals to both thrill-seekers and those looking to unwind.

With its stunning weather, diverse attractions, and a sense of home away from home, Abu Dhabi continues to stand out as a must-visit destination. The Hemsworth-Pataky collaboration underscores the message that no matter your travel pace, Abu Dhabi offers experiences to remember.