The world famous Calgary Stampede held in Alberta, Canada, is embarking on its annual travel trade sales missions to Australia, with head of international sales, Lindsay Jardine, arriving downunder this week during her 20th anniversary year with Calgary Stampede.
Australia continues to be the Calgary Stampede’s #2 overseas market, sitting just behind the UK – contributing to Stampede’s 1.3 million visitors last year.
Calgary Stampede’s sales mission will see Lindsay visit Brisbane, Sydney and Melbourne, training key accounts reservations and sales staff ahead of the busy booking season. She will be meeting with Helloworld, Flight Centre, Travel Corporation and many independent FIT operators selling Stampede.
“I’m thrilled to be so welcomed by the Australian retailers, wholesalers and tour operators selling Calgary Stampede”, said Ms Jardine.
“Australians continue to be drawn to the Calgary Stampede, increasing visitation out of this market year on year. Iconic Stampede events are the major drawcard for our overseas guests, particularly the afternoon rodeo with 2 million in prize money is up for grabs in this invitational only competitive event.
“Calgary Stampede only invites the world’s best cowboys and cowgirls to compete in six rodeo events with equal prize money for all. Topping off the atmosphere Aussie’s are also drawn to the Evening Show with Chuckwagon Racing, music, and dance featuring The Young Canadian’s School of the Performing Arts and a spectacular nightly fireworks finale.”
About Calgary Stampede
Calgary Stampede is also renowned for Indigenous culture through Elbow River Camp, where 26 tipis are set up by the First Nations of Treaty Seven welcoming visitors to learn of their traditional storytelling, dance, hand games, cooking and crafts.
This city-wide cowboy festival celebrating Alberta’s western heritage and First Nations culture will take place for the 108th year, 3-12 July, 2020.
