Tourism Australia has announced the appointment of Phillipa Harrison to the position of managing director, a move The Australian Tourism Export Council (ATEC) says is a great outcome for the inbound tourism industry.
“Pip is a fantastic appointment. She brings considerable experience and industry knowledge to one of the most important jobs in our industry,” ATEC Managing Director Peter Shelley said.
“The relationship between Tourism Australia, ATEC and the inbound industry is a true partnership in selling our tourism products to the world, and its success is the basis for the future growth of Australia’s tourism export sector.
“Pip has always been recognised as a leader with extensive hands-on experience across several facets of the tourism industry and this puts her in good stead to lead the industry into the next decade of its growth.
“It’s this understanding of the industry that will underpin her role as the person responsible for getting cut through for Australia in the global tourism marketplace.
“As the first woman to be appointed to the role, Pip brings a wealth of industry knowledge and is admired for her skill as a quality communicator within both industry and government decision making forums.
“She has an engaging personal style, is well credentialed and highly respected throughout the industry and we congratulate her and wish her every success.”
