By now we all know that Air New Zealand make entertaining flight safety videos that actually make you want to watch it and their new video is no different.
Air New Zealand has brought Kiwi pride and basketball flair to the skies with its latest safety video, Every Point Counts, featuring New Zealand NBA star Steven Adams. The safety video, Air New Zealand’s 23rd, is now screening on flights worldwide, pairing essential safety instructions with high-energy sportsmanship and a dose of Kiwi humour.
Steven Adams Takes the Lead with a Star-Studded Kiwi Cast
In Every Point Counts, Adams plays alongside a team of Kiwi kids in a friendly but intense basketball game, culminating in a high-stakes showdown on the court. The video also features well-known New Zealand personalities, including comedian Tom Sainsbury as both coach and referee, sports broadcaster Andrew Mulligan, TikTok sensation Theo Shakes as a lively spectator, and Adams’ sister, Olympic icon Dame Valerie Adams, who makes a memorable cameo.
Reflecting on the project, Adams shared, “It was awesome to be part of a project that involved young people and the community. It was fun to have Val in the video too…it was a special moment.”
Air New Zealand’s Commitment to Safety with a Twist of Fun
Air New Zealand CEO Greg Foran highlighted the brand’s dedication to delivering a safety message in a way that captivates and engages passengers.
“We’re thrilled to have Kiwi icon Steven Adams join the Air New Zealand safety video whānau. His journey from Rotorua to the international basketball stage has inspired so many to follow their dreams,” Foran said.
“Basketball is all about entertainment, so it gave us plenty of chances to create engaging content.”
As one of New Zealand’s fastest-growing sports, basketball sets the perfect stage for the video’s creative elements, including a subtle tribute to basketball legend LeBron James that eagle-eyed fans will spot.
Perfect Timing for a New Safety Video as Peak Travel Season Approaches
After a pause in new safety video releases in recent years, Every Point Counts is arriving just in time for the peak travel season, promising to delight passengers with its mix of basketball action and essential travel safety tips.
Adams’ appearance marks a new chapter in Air New Zealand’s history of unique and memorable safety videos, blending Kiwi culture, humour, and sports to create an in-flight experience that’s both fun and informative.
