Organized by Tourism Fiji, the AdventureNEXT event aims to present Fiji as more than just a paradise of luxurious resorts and postcard-perfect beaches.
With 333 islands to explore, Fiji’s landscape offers a compelling blend of rainforest trails, rugged coastlines, and pristine rivers that are ripe for adventure tourism. Robert Thompson, Executive Director of Regions at Tourism Fiji, expressed enthusiasm about the event’s potential to expand Fiji’s appeal beyond traditional relaxation-focused tourism.
“Hosting AdventureNEXT is an incredible opportunity to showcase Fiji’s natural beauty, culture, and sustainable adventure offerings to an international audience. We’ve seen growing demand for authentic, adrenaline-filled experiences, and we’re thrilled to offer travelers a fresh perspective on Fiji,” he stated.
Featured Adventures: Fiji’s Top Five Thrills
During the summit, attendees will be introduced to a curated selection of Fiji’s top adventure experiences:
- Jet Boating: An exhilarating ride on the Sigatoka River with cultural insights offered by Sigatoka Jet Boat Safari. Pacific Harbour’s Jet Ski Safari also provides oceanic thrill rides around Beqa Island, complete with snorkeling stops.
- Off-Road Safaris: From ATV adventures through Sigatoka Valley to 4WD excursions with Rosie Holidays, Fiji’s interior beckons with lush trails, historical sites, and hidden caves.
- Sigatoka Sand Dunes National Park: For those who prefer an eco-conscious adventure, the dunes offer hiking trails steeped in 2,600 years of history, ideal for families and cultural enthusiasts.
- Ziplining Through the Rainforests: Zipline Fiji’s canopy tours near Nadi provide adrenaline-pumping treetop views, while Zip Fiji’s Pacific Harbour ziplines promise thrills over rivers and waterfalls.
- Skydiving: Skydive Fiji offers tandem jumps with spectacular island views, while Turtle Airways invites guests to explore Fiji’s landmarks from the air in ultralight seaplanes.
The Impact of AdventureNEXT on Fiji’s Tourism Landscape
Fiji’s choice to host AdventureNEXT underscores its commitment to sustainable tourism and aligns with the nation’s recent win as “Oceania’s Leading Adventure Tourism Destination” at the 2024 World Travel Awards. Adventure tourism represents a burgeoning sector in Fiji, and by hosting this event, Fiji is positioning itself as a premier destination for adventure lovers from around the world.
Tourism Fiji recently received accolades for its effective marketing strategy, which includes high-profile events like the GoPro Creator Summit. This initiative attracted over 50 athletes and creators from 21 countries who documented their adventures throughout Fiji, further strengthening the destination’s adventure appeal.
A Platform for Networking and Industry Growth
AdventureNEXT also serves as a valuable networking platform. Industry professionals, from tour operators to travel agents and media, will gather to discuss the latest trends and opportunities in adventure tourism. The event will foster partnerships that can lead to innovative tour packages, marketing collaborations, and expanded travel itineraries focused on adventure experiences.
Fiji’s hosting of AdventureNEXT reflects its forward-thinking approach to tourism, with a focus on expanding offerings and building a diversified visitor profile. As the summit kicks off, the anticipation is high for the opportunities it will unlock for Fiji and for adventure travel across the South Pacific.
