ALL, Accor’s booking platform and loyalty programme and the Preferred Accommodation Partner for South by Southwest (SXSW) Sydney 2024, has announced its much-anticipated program of events, headlined by acclaimed international stars, ENNY (UK) and Moonchild Sanelly (South Africa).
Last month, ibis celebrated its 50th anniversary with the launch of the ‘Go get it’ global campaign, and to mark this milestone locally, ENNY and Moonchild Sanelly will take the stage at SXSW Sydney. Performing live on Wednesday, 16 October from 6:00pm, the artists will headline the ibis Music Moment at Tumbalong Park. As part of the celebrations, ibis is also sponsoring the SXSW Sydney Music Badge and Festival Wristband for 2024.
ENNY, a rising UK rapper and songwriter, is set to make her highly anticipated debut in Australia this month. Known for her infectious energy, empowering lyrics, and chart-topping hits like Peng Black Girls, Champagne Problems and Charge It, ENNY’s music is a celebration of womanhood and resilience. Her critically acclaimed debut album, Under Twenty Five, has solidified her status as a rising star, and she’s ready to captivate Australian audiences with her unforgettable performances.
Moonchild Sanelly, a South African electro-pop-ghetto-funk sensation, has captivated audiences worldwide with her electrifying energy, bold style, and empowering messages. Her groundbreaking debut album, Rabualpha and collaborations with renowned artists like Maphorisa, Sho Madjozi, and Thandiswa Mazwai have solidified her status as a superstar. From her stellar solo career to international collaborations with Gorillaz, Die Antwoord, Wizkid, Diplo, and Beyoncé, Moonchild Sanelly continues to push boundaries and redefine the music scene.
Accor Pacific Chief Operating Officer PM&E, Adrian Williams, said“We’re incredibly excited to bring the dynamic energy of ENNY and Moonchild Sanelly to SXSW Sydney. Both artists are incredibly talented and share ambition and determination along with a Go get it mindset.”
The program
Beyond the Main Stage, ALL will host several engaging events at the ALL.com Lobby Lounge at Tumbalong Park. Highlights include:
Monday, 14 October:
2:45pm: Recipe for Change: Stirring up solutions to safeguard our global pantry
Explore how AI can enhance food security and advance the Sustainable Development Goals (SDGs) through innovative solutions for production and sustainability, with Kelly McJannett (Food Ladder) and Paul Newnham (SDG2 Advocacy Hub).
Tuesday, 15 October:
12:00pm: Protecting whale superhighways through creative collaboration, big data and AI
Learn about the vital role whales play in our oceans and about the partnership between WWF and Novotel. Chris Johnson (WWF) will discuss the importance of whales for both nature and people.
1:30pm: The Road Ahead – Trends shaping travel in the next ten years
Join industry leaders Jess Small (Tripadvisor), Kathryn Illy (Destination NSW), Carolyn Childs (MyTravelResearch.com) and Quentin Long (Australian Traveller Media) for a panel discussion on travel trends shaping the next decade. Moderated by Adrian Williams (Accor Pacific).
Wednesday, 16 October:
11:00am: Headbanging the Hard Way: Do’s and Don’ts for Touring Musicians
Kaja Quinn from Skeletal Harmonics shares essential tips to avoid injuries while touring as a musician.
Thursday, 17 October:
3:00pm: The New Definition of Fandom: What, Where, When and How do fans want to be engaged?
James Ellender (AFL) and Matt Hart (Commercial Venues NSW) discuss strategies for engaging fans both online and offline.
Friday, 18 October:
11:30am: Project32 with Meg Harris
Get an exclusive look behind the scenes of the Paris Games and learn about project32, a unique athlete partnership program. Featuring two-time Olympic gold medallist Meg Harris and Rohan Sawyer (Bastion Experience).
ALL.com Lounge Lobby
“We invite everyone to come and visit the ALL.com Lounge Lobby for our events around travel, wellness, food, music, sports and entertainment. This strategic partnership provides a valuable opportunity to create inspiring experiences for guests and members, and embodies our vision of hospitality. We’ve gone above and beyond to source a range of incredible speakers who are key leaders in their field and can offer our audiences a diverse perspective,” added Adrian Williams.
The ALL.com Lobby Lounge is open from 8am to 8pm every day of the SXSW Sydney festival and is part of the free events program. Guests can engage with a world of food, wellness, music, travel, sport and entertainment and interact with iconic ALL.com brands like Pullman, Novotel and ibis.
Visitors can start each day with complimentary West End cold-pressed juices provided by Novotel between 8–9am. Guests can also indulge in a drink on ALL.com during Happy Hour from 4:30–5:30pm daily and relax in the ALL.com Lobby Lounge in between events.
SXSW Sydney runs from 14–20 October. Please check schedule.sxswsydney.com for all the latest schedule and updates.
Visiting event attendees are encouraged to book through ALL.com to find accommodation options for SXSW Sydney. For all the closest action to the ICC and Tumbalong Park, explore nearby Accor hotels, including: Novotel Sydney Darling Square, Novotel Sydney on Darling Harbour, Sofitel Sydney Darling Harbour, Mantra Sydney Central, Mantra on Kent Sydney, Hotel Woolstore, Sydney – Handwritten Collection, ibis Sydney Darling Harbour, ibis Styles Sydney Central, and Pullman Sydney Hyde Park.
