Queensland’s playground, the Gold Coast, is just the place for families who deserve a holiday, according to Destination Gold Coast.
The Tourism Board has released a new video that reaches out to Australian families with one simple message: ‘You Deserve a Holiday’ and now is the time to come back and play.
Timing for the campaign is perfect as the state’s borders opened with relaxed travel restrictions and Warner Bros. Movie World and Wet‘n’Wild join the growing list of family favourites on the Gold Coast that have reopened to the public.
Reminding interstate families why the Gold Coast is Australia’s favourite playground, the new video is the third and final instalment of a series of social inspiration videos. It features stunning shots of popular hotspots and favourite experiences such as SkyPoint Observation Deck, Get Wet Surf School, Sanctuary Cove Golf and Country Club, Go Vertical SUP Hire and Currumbin Wildlife Sanctuary, to name a few.
Destination Gold Coast CEO Annaliese Battista said after all the sacrifices – big and small – made by Australians to allow Gold Coast operators to be back open for business, now was the time to get out and enjoy the rewards.
“After months of restrictions, uncertainty and struggles, we’re thrilled to be at a stage where it’s safe to welcome back families to experience Australia’s favourite playground once again,” Ms Battista said.
“Whether it’s relaxation, long lunches and a solid night’s sleep, or high adventure, fun and thrill time – the Gold Coast is the perfect place to come back and play.”
“Our operators have demonstrated incredible resilience and creativity, and now we’re thrilled that the time has come to welcome families from interstate, and keep taking strides towards an economic recovery”.
Recovery is going to take some time. Last year, the Gold Coast drew a record 14.2 million visitors, but the COVID-19 travel ban has halted the city’s biggest economic driver in tourism, worth almost $6 billion.
https://www.youtube.com/watch?v=lfWo1RZrWQ8&feature=youtu.be
