Central NSW wants to welcome back visiting friends and relatives, taking part in a campaign – ‘We want you back’ – to promote travel to the region now restrictions will be lifted.
The $30k tourism campaign is a partnership between 10 lgas (local government areas), Orange360 and Central NSW Joint Organisation. It features Orange, Blayney, Cabonne, Cowra, Bathurst, Oberon, Forbes, Lachlan, Weddin and Parkes.
“Central NSW is ideal to visit in the cooler months with its fresh country air, log fires, furry rugs, red wines and clear starry nights. The tourism heroes will promote local food and wine experiences, boutique shops, major attractions, art and culture, nature and historic villages,” said Jenny Bennett, Executive Officer, Central NSW Joint Organisation.
“The aim of the ‘We want you back’ campaign is to create a personal connection between the locals and travellers we want to welcome back to help stimulate the economy. Friends and family will be some of the first to visit as they seek to spend time with loved ones and travel to a safe, familiar place.”
“We need to make sure our region is at the top of everybody’s must-visit list once they can travel to regional NSW again.”
The campaign will feature 27 local tourism personalities sharing their stories on what they love about their region with tips on things to see, do and taste. It targets the VFR (visiting friends and relatives) market which makes up 35-40% of travellers within and across the region.
Central NSW begins two-hours’ drive West from Sydney. Unearth your Central NSW experience at visitcentralnsw.com.au.
Filming of Jo Treasure at The Shearing Shed Rustic Farm Stay in Cowra, NSW
