The ‘Abu Dhabi Specialist Program’ launches from 11 May 2020, with weekly prizes on offer for Australian/NZ travel agents who complete the e-learning program. Australian and New Zealand travel agents are being encouraged to register and complete the online courses, with incentives such as four weekly prizes of $250 gift cards per week for six weeks and a final prize of a five star holiday to Abu Dhabi, when it is suitable to travel.
The e-learning platform will educate travel trade industry professionals with all destination-related information about the emirate through a series of online courses.
The programme will be rolled out in three phases in several languages across 17 markets, including the United Kingdom, USA, Canada, India, Australia, New Zealand, China, South Korea, Germany, France, Italy, Ireland and Russia, as well as GCC countries. The first phase will be launched in Australia on 11 May.
The initiative comes as part of DCT Abu Dhabi’s response to the COVID-19 crisis, which brought all workshops and other forms of physical training to a halt. The new training and education program aims to reach a wider audience of travel trade agents worldwide. DCT Abu Dhabi has already conducted a series of virtual workshops and meetings since the coronavirus situation unfolded.
“The Abu Dhabi Specialist Program is a significant step forward and through it we will be able to reach a larger number of travel trade agents across the globe, including previously untapped markets like Canada and New Zealand,” said HE Saood Al Hosani, Acting Undersecretary at DCT Abu Dhabi. “This training and education platform ensures that all participating industry partners have easy and quick access to the latest content on Abu Dhabi, thus making the destination promotion aspect of their job much easier.”
IMAGE: Abu Dhabi Skyline
