Japan’s Ishikawa Prefecture has launched a brand new consumer-centric website as part of a new branding reveal to attract international travellers when borders open again for travel.
As destinations across the globe prepare to welcome back tourists with inspirational content that can be digested from home, the launch of the user-friendly site, www.ishikawatravel.jp/en/, has been optimised for both desktop and mobile use.
It focuses on holidays that take in the area’s cultural and nature-driven assets as it urges consumers to ‘Find Your Ishikawa’. For first-time visitors, a direct link from the homepage provides ready-made itineraries.
Along with the website comes the new tagline, labelling Ishikawa as ‘The Golden Destination’ as Ishikawa produces 99% of Japan’s Gold Leaf crafts.
A huge part of its culture and history which can be experienced by visitors while in the destination, visitors can create their own Gold Leaf crafts, sample Gold Leaf ice cream and visiting Gold Leaf decorated tea houses.
The website utilises a clean colour palette of white and gold, integrating the new messaging with the brand’s look and feel.
The new logo captures the scenery of the prefecture’s Kenrokuen Garden, one of the Three Great Gardens of Japan, capturing the iconic rope formations used to protect the garden’s Karasaki pine trees, as well as the garden’s Kotojitoro Lantern.
Inbound Tourism Manager, Ms Yumiko Ometeguchi said “after becoming renowned as a holiday destination for Japanese visitors over several years thanks to the coastal location and myriad cultural sites and experiences, international travellers are beginning to discover Ishikawa Prefecture.”
“Intrepid travellers want to explore Japan’s culture and natural beauty beyond the Golden Route, with Ishikawa being relatively unknown still yet easily accessible by bullet train from Tokyo, as well as multiple transport and flight options from Japan’s popular ski resorts. With a growth in demand, having an international-focused website is imperative to ensure that prospective travellers have the right information at hand – including the tools to book – to help plan their trip.”
Ishikawa Prefecture recently extended their representation Down Under with travel marketing firm, Linkd Tourism. For training enquiries and itinerary inspiration, please contact Kylee Kay (kylee@linkdtourism.com).
