Together with the #EmptyEsky movement and regional tourism businesses, AAT Kings welcomes the industry and wider community to join them on one of their newly launched not-for-profit Bushfire Relief Giveback Experiences – a selection of Day Tours and Short Breaks across New South Wales, Victoria and South Australia, designed to help provide immediate support directly to tourism communities that have been affected by this season’s devastating bushfires.
Matthew Cameron-Smith, Managing Director for AAT Kings, stated: “Having worked with Australian tourism operators for over 100 years, AAT Kings live and breathe these communities, and they need us now more than ever. We’ve worked with local businesses to bring much-needed benefit through the tourism economy directly back to restaurants, cafes, farmers markets and local stores, to help start providing immediate support to the regions that need it the most.”
Experiences have been developed respectfully and in conjunction with local communities, and while onboard AAT Kings will transport you and your empty esky, to visit local markets, cafes and stores, where you’ll have free time to wander through the town, spend with the local shopkeepers and fill your Esky or reusable bag with locally made products. To enrich the experience, guests will also meet some of the locals who will tell stories of recovery and share firsthand how best to help these destinations.
All Bushfire Recovery Giveback trips are 100% not-for-profit for AAT Kings, and have been designed in collaboration with the local community to inject funds into small businesses and support farmers.
@aatkings #EmptyEsky #MakeTravelMatter
