Starting this month, Singapore Airlines’ new partnership with Singapore-based wellness brand, COMO Shambhala, will see sleceted SIA flights serving specially-curated wellness dishes, aimed at enhancing customers’ holistic wellbeing and travel experience.
A menu of healthy and tasty dishes has been thoughtfully tailored to nourish and alleviate travel-induced stresses such as fatigue. Ingredients rich in antioxidants and micronutrients, including kiwi, yoghurt, beetroot and strawberries, come together in immune-boosting dishes that will help customers feel refreshed even after a long flight. Others aim to promote good digestion and circulation for a more comfortable journey.
First Class and Business Class customers will be able to enjoy the wellness in-flight menu on selected flights departing Singapore to Hong Kong, Frankfurt, London, Melbourne, Perth and Sydney. The dishes will also be available for pre-ordering via ‘Book the Cook’ for First Class, Business Class and Premium Economy Class customers on all routes departing Singapore.
“We are excited to unveil the fruits of our partnership with COMO Shambhala, tapping on their award-winning expertise in holistic wellness and nutritious cuisine for our in-flight meals,” said Singapore Airlines Senior Vice President Customer Experience, Mr Yeoh Phee Teik.
“The introduction of these new wellness offerings underlines our commitment to the constant enhancement of our products and services to bring customers more enjoyable in-flight experiences.”
Daniel Moran, Vice President Culinary at the COMO Group adds: “This has been a fascinating project for us and we have carefully curated a menu that reflects our COMO Shambhala brand ethos and approach to food – to inspire the palate with memorable flavours. We are certain that Singapore Airlines’ valued customers will enjoy this gastronomical well-being in the air.”
In addition to the wellness dishes, SIA’s partnership with COMO Shambhala includes wellness articles designed to help travellers learn and practise wellbeing, whether before, during or after the flight. The articles cover a range of topics such as meditation, breathing techniques for relaxation, and body exercises suitable for periods of prolonged inactivity. These will be launched concurrently with the co-developed wellness dishes from 1 September 2019, and will be exclusively available for download via the SIA mobile app.
SIA continues to partner with US-based wellness expert Canyon Ranch for wellness initiatives on non-stop Singapore-US flights, including the upcoming non-stop flights to Seattle from September this year, which have been well received by customers.
IMAGE: Spiced Buckwheat and Pumpkin Pancakes – SIA Wellness Cuisine
