Money-Can’t-Buy experiences are on the table for Marriott Bonvoy, Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) members with the announcement that Marriott International is expanding its marketing partnership with Mercedes-AMG Petronas Motorsport for the upcoming F1 season.
Under the terms of the multi-year agreement, Marriott Bonvoy, Marriott’s newly renamed travel program, will become the racing team’s “Official Hotel Loyalty Program,” while The Ritz-Carlton, one of Marriott’s luxury brands, will become the team’s first ever “Official Hotel Partner.”
Marriott Bonvoy members will receive special access to the team’s drivers – including five-time FIA Formula One World Champion Lewis Hamilton – and races throughout the world under the new partnership.
- Spending the night on the exclusive Mercedes-AMG Petronas Motorsport luxury yacht during the Monaco Grand Prix and enjoying full hospitality during race weekend
- Being chauffeured by Lewis Hamilton and Valtteri Bottas to the circuit on race day
- Being driven around the track in a high-performance Mercedes-AMG car by a professional driver during race weekend
- Learning the ropes from the experts themselves in the Pit Stop Challenge
Logos for Marriott Bonvoy and The Ritz-Carlton will also appear on the racing suits of the drivers Hamilton and Bottas, whilst Marriott Bonvoy will be the team’s first partner brand on the car’s halo.
The Ritz-Carlton will bring its legendary service to the team’s premium at-track VIP hospitality space, the Silver Arrows Lounge, which will be called The Ritz-Carlton Silver Arrows Lounge in select markets.
IMAGE: FIA Formula One World Champions Mercedes-AMG Petronas Motorsport team, CEO, Toto Wolff, Lewis Hamilton and Valtteri Bottas
