“Ground Control” is the name of the new quarterly digital magazine, supported by an annual print guide, to be launched by the Council of Australian Tour Operators (CATO) in 2019.
Designed to ‘keep awareness high for members’ and ensure that retail agents on the front end have all the latest information about travel products, trends, planning, personalities, forecasts, profiles and statistics, Ground Control’s first issue will be published February 2019. The annual guide will be direct-mailed to trade in December 2019.
“We are very excited about this initiative that will be an invaluable resource for trade and a fantastic communication channel for our members, large and small,” said CATO Managing Director, Brett Jardine.
“Ground Control is one of a raft of strategic plays we are making in 2019 to really drive home the value propositions of our members’ travel products and services.”
Australia’s travel content specialists, Well Travelled, will produce the publications for CATO and also offer the articles and images as free downloads for media and trade to re-purpose for their own newsletters, promotions and other content requirements.
“Every quarter, the digital format magazines will reach more than 5000 retail agents,” said Mr Jardine.
“We really wanted a vehicle to capture and promote the incredible depth, high quality and extensive range of land-based options available through CATO members and Ground Control will do just that.”
