Need help with managing your social accounts? A new social media and digital marketing agency, The Social Spider, has launched exclusively for the Australian travel industry, driven by a mother-and-son team passionate about travel and digital innovation.
With more than three decades of experience in the industry, travel professional Sam Patton has partnered with her son, Noah, a journalism graduate, to offer tailored social media solutions for travel agents and companies, particularly smaller operators who need extra support in the digital arena.
Specialised Knowledge for a Unique Industry
Sam Patton, Director of The Social Spider, brings her extensive background as a travel agent, product manager, marketer, and social media professional to the agency, which she created with her 24-year-old son, Noah. According to Sam, the agency fills a critical gap for travel businesses needing expert guidance in social media and digital marketing.
“The travel industry has its own unique demands, and with our experience, we can help travel businesses increase their visibility in the digital world,” Sam explained.
“For many small operators, social media can be overwhelming or time-consuming. Our goal is to take the guesswork out of it and provide creative ideas that truly deliver.”
Sam’s previous role as a product manager and marketer for Australian small ship cruise specialist Cruise Traveller sharpened her understanding of the industry’s current needs. She noted that while traditional marketing methods like travel brochures and magazine ads are no longer as effective, digital strategies offer affordable and impactful alternatives.
A Cross-Generational Approach to Social Media Marketing
The Social Spider’s founders offer a unique generational approach. Sam, representing Gen X, understands the travel industry’s evolving needs and the interests of her demographic, set to be a significant segment of future travellers. Meanwhile, Noah, representing Gen Z, is well-versed in various social media platforms and has insights into engaging younger demographics.
“We’re both passionate about travel and committed to helping our clients grow. Their business is our business,” said Sam. “We’re Australian-owned and focused exclusively on the travel industry, tailoring campaigns to fit any budget.”
The Story Behind The Social Spider
The name The Social Spider reflects the interconnected nature of social media. Sam explained that the logo, featuring a spider on a web with a heart at the centre, symbolises the agency’s commitment to real, person-to-person support for clients. “Social media is a labyrinth of connections, and the spider represents that network. The heart in the centre shows we genuinely care about helping our clients.”
Sam added that her choice of logo also brings a touch of Australian humour: “Wherever I go, people always ask about Australia’s spiders, snakes, and sharks!”
Flexible Packages to Support Travel Businesses
The Social Spider’s services span social media setup and management, digital marketing, blog creation, press releases, and custom digital campaigns. Packages start at just $95, making it accessible to smaller operators aiming to boost their digital presence.
For more information on how The Social Spider can help your travel business thrive in the digital landscape, call 0438 768 561 or visit www.thesocialspider.com.au.
