If you’re looking for the next hot destination for your clients, Lonely Planet’s Best in Travel 2025 has just revealed what is trending in the way of destinations and activities for next year.
Lonely Planet’s prestigious Best in Travel list recognises the top destinations across countries, cities, and regions each year. Australia’s very own Launceston and the Tamar Valley in Tasmania has ranked as the fourth-best region in the world for 2025 with this gem set to shine on the global travel stage.
The region, which is Tasmania’s second UNESCO City of Gastronomy, has become synonymous with high-quality local produce, world-class wines, and a flourishing dining scene that will delight any traveller.
From the dramatic Cataract Gorge to the lush vineyards of the Tamar Valley, this area offers a rich blend of natural beauty and refined indulgence. Some of the region’s top-rated spots, such as the acclaimed Stillwater restaurant and Josef Chromy Wines, provide unforgettable culinary experiences. Be sure to also highlight Launceston’s bustling Harvest Market to your clients for an authentic taste of Tasmania’s finest produce.
According to Chris Zeiher, Senior Director of Trade Sales and Marketing at Lonely Planet, “This region is one of Australia’s most blessed with a distinct mix of stunning natural attractions and some of the best wineries and restaurants. Its title as one of the Top Regions for 2025 is well deserved.”
Fiji and Vanuatu rank in the countries
Australia isn’t the only place to shine in Lonely Planet’s 2025 guide. Our Pacific neighbour, Vanuatu, has also been highlighted as the #8 Country to visit. With its rugged landscapes and vibrant culture, Vanuatu offers a wild, off-the-beaten-path experience ideal for clients looking for something different.
For those dreaming of a tropical escape, Fiji has been ranked as the #2 Country in the world for 2025. Known for its pristine beaches, crystal-clear waters, and warm hospitality, Fiji remains a timeless destination for Australian travellers.
Stay on top of these trends for 2025
This year’s Best in Travel guide doesn’t just stop at destinations—it also covers some exciting travel trends that Australian agents can capitalise on when booking their clients’ next holiday. Here are a few key highlights:
- Top Beaches: Queensland’s Whitehaven Beach tops the list of best beaches, while Victoria’s Squeaky Beach comes in at number two. Perfect for clients seeking a classic beach holiday.
- Best Places to Relax: The Indian Pacific Railway Journey ranks second on the list of top places to unwind, offering a serene and scenic way to travel across Australia.
- Avian Wonders: Birdwatchers will love that the Cassowary is rated as the number one bird to spot, with New Zealand’s Takahe coming in at number eight.
- Tree Tourism: Australia’s Mountain Ash has been named one of the best tree tourism destinations globally, making it a must-see for nature-loving clients.
- Best Markets: Hobart’s Farm Gate Market is a prime stop for food lovers and was rated one of the top ten markets in the world.
- Best Food Experiences: Australia’s beloved lamington was highlighted as one of the top ten food experiences for 2025.
These emerging trends can offer your clients unique and enriching experiences in destinations both local and international.
Inspire your clients
With Lonely Planet’s Best in Travel 2025 now available, Australian travel agents have a wealth of inspiration at their fingertips. Whether it’s guiding clients to the wonders of Launceston and the Tamar Valley, planning a Pacific getaway to Vanuatu or Fiji, or highlighting one of the many travel trends for 2025, there’s plenty of opportunity to create unforgettable travel experiences for the year ahead.
