Homegrown hotel brand Vibe Hotels is celebrating its 21st birthday this October, marking more than two decades of creating memorable stays across Australia.
Since opening its first location at Rushcutters Bay in Sydney in 2003, Vibe has become synonymous with contemporary design, intuitive Australian hospitality, and unique local experiences.
Expansion Across Australia and Beyond
In recent years, Vibe Hotels has expanded its footprint across Australia with locations in Melbourne Docklands, Adelaide, Hobart, Perth’s Subiaco, and Darling Harbour in Sydney. The brand also made its first move overseas with the opening of Vibe Singapore Orchard in November 2022. Looking ahead, Vibe continues to grow with plans to open a new property in Westmead, Sydney in 2026.
A Legacy of Innovation and Style
Reflecting on the milestone, TFE Hotel’s Global Marketing Officer, Katia Giurtalis, highlighted Vibe’s mission: “As our name suggests, we’ve always been about creating positive energy and the conditions for a good time. Our ‘Dance Like You’re 21’ birthday campaign celebrates that vibe and invites guests to join the fun.”
Vibe Hotels have also become known for their commitment to design innovation. Recent developments include capital works and design-led upgrades across existing properties, positioning the brand as a leader in modern, lifestyle-focused stays.
Celebrating with a Dance-Off and Prizes
To mark the occasion, Vibe Hotels has launched a social media campaign, the Vibe Dance Off, encouraging guests and friends to share their dance moves on TikTok or Instagram for a chance to win part of $25,000 in prizes. The celebration extends to Vibe properties, where teams from Darling Harbour to Melbourne Docklands are joining the fun with their own dance routines.
Looking Back at 21 Years of Vibe
Since opening its doors, Vibe Hotels has consistently set the standard for design and service across Australia’s hospitality landscape. From the unique heritage of Vibe Hotel Melbourne to the award-winning architecture of Vibe Canberra Airport, the brand’s history is rich with stories of innovation and commitment to excellence.
As Vibe Hotels looks forward to another 21 years, its focus remains on offering guests unforgettable experiences in stylish, contemporary settings.
