In the wake of wildfires that have devastated the beautiful town of Jasper in Canada’s Alberta, Tyler Riopel, Tourism Jasper’s CEO, has penned this heartfelt update.
“Jasper is grieving right now. In the wake of news that wildfire had reached our town, and the knowledge that the Jasper Wildfire Complex is still classified as out of control, we are faced with a level of loss that’s yet to be quantified. But our strength has always been in our community, in our people (as exemplified by the heroic efforts of emergency responders and local support staff ever since this tragedy began). Jasperites will be back to rebuild and when they do, one of the best ways to help them in the long-term will be to spend within the town. Eat in our restaurants, stay in our hotels, use our services, explore with our outfitters, rediscover Jasper.
Since this tragedy began, we’ve been touched by the outpouring of love and support from people around the world. Jasper has provided countless magical memories for so many, and although we understand changing travel plans can be frustrating, we ask visitors for patience and grace as we wait for a complete picture to develop of the current situation and turn to the future of our community. Know that we will be back. Our mountains have stood tall for millions of years, and Jasper will stand tall through this.
We aren’t sure how long it will take at this point but when the residents and businesses of Jasper are ready to welcome you back – please come back. Until then, donate to the Jasper Community Team Society, a longstanding non-profit organization that will ensure funds go directly to helping this incredibly special place get back on its feet.
Thank you for your support, both present and future.”
Tyler Riopel
CEO, Tourism Jasper
FIND OUT HOW YOU CAN HELP HERE.
