The business events sector is poised for significant growth, with New Zealand climbing the ranks in the ICCA Country and City Rankings.
From hosting only a handful of international conferences during the pandemic years, the country hosted 56 eligible conferences in 2023, up from 28 in 2022. With new convention centres, increased air connectivity, and expanded hotel capacity, New Zealand is well-equipped to attract more significant off-peak events.
The MEETINGS 2024 trade show not only showcases New Zealand’s capability to host large-scale events but also underscores the importance of strategic partnerships and innovation in driving the sector forward. With initiatives like the National Business Events Awards and vocational education partnerships, New Zealand is setting a benchmark for excellence and sustainability in the global business events industry.
By embracing these strategies, New Zealand aims to position itself as a premier destination for business events, fostering economic growth and showcasing the unique blend of cultural and natural attractions that make it a compelling destination for international delegates.
