Royal Caribbean Group has announced that loyalty members from its three wholly-owned brands – Royal Caribbean International, Celebrity Cruises and Silversea – will attain equivalent tier status on any one of its brands. This shared status adds to members’ existing benefits and unlocks new ways to see the world, with more than 50 incredible ships sailing to nearly 1,000 destinations across all seven continents.
As the first major cruise company to offer loyalty status matching across its core brands, the Royal Caribbean Group Loyalty Status Match program allows members of Royal Caribbean’s Crown & Anchor Society, Celebrity Cruises’ Captain’s Club and Silversea’s Venetian Society to enjoy reciprocal tier status no matter which brand they sail with.
“We strive to provide guests with experiences within our portfolio of brands that meet them for all of life’s moments,” said Jason Liberty, president and CEO, Royal Caribbean Group. “Each of our differentiated brands have passionate fans who take pride in the status they’ve achieved through repeat sailings. In a first for the cruise industry, our new Loyalty Status Match program rewards guests traveling across our brands, and this is one more step in our journey of transforming a vacation of a lifetime into a lifetime of vacations.”
Program highlights include:
Seamless Status Recognition: Members of Crown & Anchor Society, Captain’s Club and Venetian Society are now eligible to receive one-for-one status match across all three brands after enrolling in each program.
Onboard Benefits: When sailing on each sister brand, guests can enjoy the onboard benefits offered by each brand for their equivalent tier status.
Effortless Tier Matching: Guests already enrolled in multiple loyalty programs will be automatically matched across brands within 7 days to ensure guests receive their appropriate loyalty status.
Enhanced Travel Experience: Status match enables guests to select from a broader and more diverse range of vacation experiences and destinations.
New benefits onboard for members who have their status matched will begin with sailings departing on 5 June, 2024.
