NBA legend, Shaquille O’Neal, aka Sha, stars in a new digital campaign that highlights Abu Dhabi as the ultimate holiday destination.
The Department of Culture and Tourism Abu Dhabi has partnered with the globally recognised basketball legend with the latest instalment of videos that invite visitors to ‘find your pace’ in the Emirate.
The campaign ‘Shaq Dreams of Abu Dhabi’ features three videos of the sports star dreaming up the perfect Abu Dhabi holiday.
The first video, ‘Fine x Fun’, focusses on the destination’s ample opportunities to unleash your inner foodie or indulge in family-friendly activities and entertainment.
The second video, ‘Calm x Party’, highlights the destination’s contrasting aspects for those who seek to relax and restore on its pristine beaches or shake it up in the city’s vibrant nightlife and entertainment scene.
The third video, ‘Culture x Adventure’, features the destination’s abundant offerings to inspire and excite through its art and culture scene or thrilling desert adventures.
‘Shaq Dreams of Abu Dhabi’ is live, with a new video releasing weekly across visitabudhabi.ae digital and social channels.
