With winter nearly over, three in five Aussies intend on soaking up summer early this year, according to results from a recent survey conducted by Tourism Northern Territory (NT).
New research commissioned by Tourism NT has found that 84 per cent of Australians feel their ability to enjoy summer has been impacted over the past three years, and 68 per cent are eager to take advantage of the upcoming summer early.
The research looked into consumer sentiment and the travel plans of Australians ahead of the summer season and results reveal there’s no better time to head north to ensure Australians don’t miss out on a warm weather break this year, making the NT hotter than ever.
Supported by real-time weather report comparisons running across Out of Home advertising, cinema, TV and digital alongside paid and earned media and influencer partnerships, Tourism NT is highlighting the benefits of heading up north from September to enjoy the early summer-like conditions.
Swimming at Ormiston Gorge. Photo Credit: Tourism NT – Jackson Groves
To avoid the disappointment of another sub-par summer, Executive Director of Marketing at Tourism NT, Tony Quarmby, said Aussies should take advantage of the Territory’s warm weather from September, which is also typically the off-peak season – meaning cheaper flights, fewer crowds and bigger savings through tourism deals on experiences.
“With our new research finding that 63 per cent of Australians would consider getting their summer holiday in early if they could expect summer-like conditions, we are encouraging holidaymakers to whip out their short-sleeves and enjoy an early summer from September in the Territory.”
“We know that almost half of the country is planning to take a holiday this spring or summer. With La Niña, unfortunately, showing warnings of continuing into this summer and a negative IOD event underway, we’re inviting Aussies that are sick of the rain and cold to join us for an early summer full of adventure and fun, with a range of great deals and savings,” Tony Quarmby continued.
Those eager to jump at the chance of an early summer can enjoy early bird summer deals with massive savings to consumers travelling from September 2022 to March 2023. Aussies
can enjoy up to 30 per cent of savings on packages from Webjet, Expedia, Travello, Holidays of Australia, Tripadvisor and Britz.
For more information on the NT Summer Early Bird deals and to live your best early summer life from September, visit www.northernterritory.com/summer.
Feature Image: Tiwi Island Retreat. Photo Credt: Tourism NT – Tiwi Island Retreat
