Tourism Northern Territory has announced the launch of a multi-phased marketing campaign, inviting Aussies to enjoy an early summer holiday in the Northern Territory.
Designed to attract Australians that are fed up with the dreary winter weather and don’t want to fight the holiday crowds in December are being encouraged to look to the Northern Territory. The campaign aims to take advantage of the exposure the current run of movie blockbuster trailers is receiving by featuring a 60 second tongue-in-cheek movie trailer TVC that aims to reposition the summer holiday timing in the minds of Australian consumers.
Running across cinema, TV, digital and OOH with real time weather report comparisons and supported by paid and earned media and influencer partnerships, the new campaign aims to redefine your summer holiday, highlighting the benefits of travel to the Territory at one of the best times of year.
Tourism NT Executive Director of Marketing, Tony Quarmby, said “As our summer season kicks off earlier than other parts of Australia, we are posing the question, ‘what are you waiting for?’ We have the best weather, less crowds and lower prices through great deals from September onwards, so why wait until December for your summer holiday?”
The Tourism NT summer campaign will offer early bird summer deals to the NT with campaign partners Virgin Australia, Webjet, Expedia, Travello, Holidays of Australia, Tripadvisor and Britz delivering massive savings to consumers travelling from September 2022 to March 2023.
To plan your summer holiday and for the latest deals, check out www.northernterritory.com/summer.
