The Cruise Lines International Association (CLIA) campaign launched last month – Ready, Set, Sail – targeted travel agents, industry stakeholders and other members of Australia’s extensive cruise community, urging them to help advocate for cruising’s revival.
Now the CLIA reports that over 40,000 emails have been sent to state and federal MPs, an overwhelming message of support for a resumption of cruising.
CLIA Managing Director Australasia, Joel Katz, said the response to the campaign had been beyond expectations.
“Australia has always been one of the world’s most passionate cruise markets and the number of supporters who have joined our campaign is a sign of that passion. It’s also a reflection of the many thousands of people whose livelihoods have been jeopardised by the suspension of cruising, which ordinarily supports more than 18,000 jobs around the country.”
Mr Katz said despite the recent extension of Australia’s cruise suspension, the replies many supporters had received from their MPs showed their messages were being heard.
“There can no longer be any doubt about how extensive the Australian cruise community is, so we will work hard to maintain the momentum and ensure MPs know how important cruising is to the Australian economy.”
The messages sent by cruise supporters will provide reinforcement to the ongoing discussions taking place between CLIA and governments as the industry works towards revival.
