Stoked by a global audience with more time during the COVID19 pandemic, enforced lockdowns, travel-focused podcasts have become a popular medium for travellers who have a burning desire to plan and dream about travel again.
According to Roy Morgan research, over 1.6 million Australians now download audio or video podcasts in an average four weeks, up from under 1 million just four years ago. Though this still represents only a small slice (8.1 percent) of the Australian population aged 14+, this is nevertheless an increase of nearly 700,000 Australians since 2015, and the market has grown by an impressive 70 percent during this time.
Driving the growth in podcasts are downloads to mobile phones which have more than tripled since 2015, growing to over 1.3 million Australians today. This is an increase of over 900,000 over the last four years, an increase of over 215 percent.
This is something multimedia travel platform TellMeWhere2Go agrees with. Following its successful launch in October, TellMeWhere2Go reports the top three podcasts are about timeshare, Maldives and an aviation museum, and the most popular platform is Spotify, then Anchor.
TellMeWhere2Go has just completed its third season, with diverse stories and reviews from eclectic street walks in Cairo, a Singaporean’s experiences in Honolulu, Lighthouse accommodation, Bill Bensley’s inspirations, kid-friendly destinations, discovering Papua New Guinea and some transatlantic antics on Queen Mary 2.
The most popular podcast so far is Timeshare, True Tried and Tested, Then Magical Maldives at Mercure Kooddoo Island, and Queensland Air Museum on the Sunshine Coast, Queensland.
The most-read stories since launch have been about the Maldives, the Sunshine Coast and Hawaii. Popular social posts have been Jason deCaires Taylor’s underwater sculpture at the MOUA in Townsville, and the baby gorillas in Rwanda, plus the regular giveaways.
TellMeWhere2Go.com was launched as the global podcasting market size is expected to reach $41.8 billion by 2026.
Apple reports there are currently over 1,500,000 podcasts available with over 34 million episodes as of October 2020, including content in over 100 languages. Highlighting this growth, Apple had confirmed there were over 550,000 podcasts in early June.
Visit tellmewhere2go.com for inspiring stories, quirky tales, reviews and news to help inspire your clients back into travelling.
